Bootstrapping in San Francisco - Part I
Part I: Housing and Transportation, aka “Should I bring my car?”
These days it seems rare when a week goes by in which I don’t meet a startup founder who has just moved to San Francisco. It’s no accident: the Bay Area is the preeminent locale for tech startups, and moving here is often a rite of passage for new founders and early employees. San Francisco proper seems to be a more and more popular destination. Our city offers beauty, character, cultural richness, immersion in the new tech world, and the once-in-a-lifetime sensation of being cold in August.
Unfortunately SF’s riches come at price that can be surprisingly steep for bootstrapping founders. It’s not just that SF real estate prices lead the nation. Local politics and sensibilities mitigate against the kind of mass-market retail establishment we take for granted in almost every other part of the United States. You’ll have to leave the city to find a Target, Ikea, or Costco. Those chain stores that are allowed into town tend to be located in areas inaccessible to public transportation, so shopping by taxi is sometimes necessary. To add insult to injury, SF’s civic culture strongly discourages car ownership.
Confused yet? I’m here to help! This is the first in a series of posts meant to demystify moving to SF and answer the most pressing financial questions faced by bootstrapping startup founders who move here. If this saves one person a bad call on housing, the car decision, or anything else, I’ll be happy.
Part I will focus on the first two questions most people ask when they think about moving here: 1) Where will I live?, and 2) How will I get around?
Questions: How do I find affordable housing in SF? What neighborhoods offer the best combination of price, location, ease of transit, and safety?
Answers: It depends. Seriously. The answer to this question may well be ‘Craigslist‘ - everyone I know found their place (and everything in it) on CL or through social contacts. A more complete answer depends on what you want out of life here. If rockin’ hipster excitement during your rare coding breaks is your thing, go straight to the Mission, Lower Haight, or Western Addition. If parking, safety, and low housing costs are at the top of your list, you’ll want to check out the Richmond and Sunset districts. Are you a must-live-alone kind of person? Chances are you’ll end up in the TenderNob (aka Lower Knob Hill, in CL-speak). Gotta have a loft? Look in SOMA and Potrero Hill.
But wait! These aren’t the first questions you should ask! The most important decision you will make, when moving to SF, is whether to bring your car. Every other decision hinges on whether you’ll be driving or not.
People tend to split over this question, everyone’s circumstances are different, and there’s no 100% right answer. You could roll like I do and live in the Outer Richmond District without a car, but realistically few people want to do that. What’s important is to understand all the factors in play before you make the decision.
In general, the following statements about having a car in SF are true:
- Neighborhoods with easy street parking are cheaper, further from downtown, and more suburb-like than the central neighborhoods.
- SF is full of weird street people and crazies on the bus. That may sound edgy and/or cute at first, but after a year on the bus you will want to beat the dumbass out of them with a tire iron. If you have a car you won’t have to deal with them nearly as often.
- With a car, you’ll be able to buy stuff based on price rather than physical accessibility, and pick up cheap stuff from CL much more easily. This can offset many car-related costs.
- You will be able to get around town three times as fast, unless you’re crossing the bay. Just make sure there’s a place to park when you get there.
- Other than these substantial benefits, having a car here is an utter pain in the ass. I mean it. Many of us would rather be run over by cement truck full of alligators. Your insurance will go up. Vagrants will break in if you leave so much as a nickel or fast-food wrapper visible inside. There’s a very good chance you’ll get dented. A drunk driver smashed his car into my apartment once, but it could have been my car if I had one. This stuff seems to happen to everyone.
Now that we’ve broken that down, it’s time to organize SF neighborhoods according to whether you’d want to have a car there.
Don’t want a car: Lower Haight, Haight Ashbury, Mission District (?), Nob Hill, Tendernob, North Beach, Russian Hill, Pacific Heights, The Marina District, Tenderloin, Western Addition (?)
Car-friendly: Richmond District, Sunset District, Twin Peaks, Potrero Hill, SOMA (?), parts of the Mission District, West Portal (?)
Now, for the non-car transportation options:
- MUNI. Muni is SF’s intra-city public transit authority. You will have to ride it sometimes, no matter what. Somewhat unreliable by reputation, but I still rely on it. Known for weirdo riders, although they don’t let the homeless ride for free anymore. Some Muni drivers are crazier than the passengers. Make sure there’s a 24-hour bus to your neighborhood or you shall reap it. Muni fare is $1.50, $45 for a monthly pass which also lets you ride BART within SF. EDIT: Hacker News reader gibsonf1 points out the following: Muni also has a fleet of - not buses - but light rail trains. These trains, designed by Ferrari, travel on the surface away from the city center, and then go underground to become subways down town traveling very quickly without traffic interference. From my location (Cole Valley - just above the Upper Haight) a bus ride takes about 45 minutes to get to SOMA, and the light-rail about 25 minutes. So, if you can find a place on any Muni line, you will dramatically improve your transit times PLUS you won’t have to deal with the crazies - they mainly ride by bus for some reason. The way you can differentiate a Muni light-rail from a bus line is the light-rail lines are designated with a letter, and the buses with a number. Avoid buses - life is too short - go light-rail.
- BART. Bart is an inter-city train system that serves downtown, the Mission District, Glen Park, and Balboa Park. It connects SF to the rest of the Bay Area other than Silicon Valley, San Jose, and Marin County. Whew! BART trains are scheduled at 7-to-20 minute intervals, and you pay by distance traveled. Fares are stored on re-useable magnetic cards. BART is very, very fast considering the distances involved, but it doesn’t run late at night. All things considered, a BART station in your neighborhood is a major plus.
- Caltrain. Caltrain is an inter-city train that serves a very few neighborhoods along SF’s eastern edge, the penninsula, Silicon Valley, and San Jose. Caltrain is very similar to commuter trains in the east and midwestern US. I rarely ride Caltrain but the experience has always been positive.
- Golden Gate Transit. This is a bus system that picks up in SF and goes to Marin County. I’ve never taken it and don’t know much about it, but it looks comfortable, and I like that.
- AC Transit. The East Bay’s version of MUNI. They run a late-night bus down Market St. for times when BART isn’t running. This bus will take you all the way to Berkeley, which is amazing if you ask me.
But wait again! There is a way to split the difference between having and not having a car. SF has two car-sharing services, Zipcar and City CarShare. If you’ve had a driver’s license for over a year and a decent driving record, you probably qualify to participate in one of these programs. You just tell them where and when you want to pick up a car, go there at the appointed time, and the car will be there. Most people pay around $40 a month, and everyone I know who does it raves about the experience.
In Part II of our startup savings spectacular, we’ll ask an even more important question: Where can I get good, cheap food around here?! I’ll talk about groceries, pizza, coffee, and the holy grail of startup food: restaraunts where you can eat for less than $10, with some less than $5.
Thanks to Christian Perry and Chris Smoak for critiquing this post!
Eensy little correction: there’s a Costco at around 10th and Harrison. I know, because I bought a five-pound pancetta there this weekend.
Comment by Jesse — October 9, 2007 @ 11:22 am
Would you say the same general rules would apply for motorcycles as they do cars? Like I’m wondering when you suggest areas are not good for cars because of the parking, if there is still street parking where I could fit a motorcycle but not a car.
Comment by Ben — October 23, 2007 @ 6:26 am
Reading this and the bus comments site make me SO glad that I don’t live in the Bay area any longer! There are much better places to live and almost equally good places to do a start up. The Seattle area comes to mind, no silly con valley but coming on fast and strong as a good place to launch a startup.
Comment by gene — October 23, 2007 @ 7:32 am
Motorcycles work well in SF once you learn to handle the hills. The major rule is don’t be an idiot and drive next to cars on one-lane roads — these fools always get planted when the driver (quite reasonably) decides it’s safe to turn into his driveway without signalling.
Just don’t park your bike in the Sunset unless you have a garage, or the salt mist will eat it alive.
Comment by JimDesu — October 23, 2007 @ 10:37 am
Hey Brian, welcome to the Bay. I see you’ve also connected with Christian and Chris! (I had lunch with mr. Perry a while back and chat with Chris occasionally about fb apps)
The neighborhoods were definitely the most confusing piece of the pie when trying to figure out where to live when I moved out here, about 4-5 months ago now.
If you have the luxury, a week long visiting trip out here before taking the big plunge is highly recommended. I tried doing it over a weekend and it’s just too hard to find a great place that quickly.
Comment by Shanti Braford — October 23, 2007 @ 4:35 pm
Hey Shanti,
I’ve actually been here for about 3.5 years now. Visiting for a week is a great idea - it takes at least that long to find a place, or even check out the neighborhoods.
Are you going to Snap Summit on Friday? If so, perhaps I’ll see you there.
Comment by Brian McKenzie — October 23, 2007 @ 4:40 pm
I live in San Francisco (Lower Haight) and the transportation options you list don’t represent how I get around.
Bicycle & Motorcycle: these are my primary modes of transportation. Which I ride depends on the weather and/or how I’m feeing that day.
City CarShare: what I use anytime I need to drive or anytime I just feel like driving.
Cabs: for an evening out or when I’m in a hurry to get somewhere.
Muni: for going donwtown.
BART: for going to the airports.
As far as the lack of mass-market retail establishments, that part of the reason I and many other live here.
Comment by David Mathers — October 23, 2007 @ 8:33 pm
David -
I’m not making a value judgement on mass-market retail. It is pretty cool not to live in a wasteland of strip malls and shit.
I’m not a motorcyclist, although I’ve considered it, so I don’t know much about that. SF does seem to be a mecca of biking, though.
Comment by Brian McKenzie — October 23, 2007 @ 9:04 pm
Hi everyone! I just got a job in San Francisco and will be moving out there (from St. Louis!) in late december, though I would like to secure an apartment before then. I have found two friends to live with, one of which currently lives in Sunset and is looking to live closer to downtown, etc. Someone told me that it’s hard to find an apartment for three, with all the necessary amenities, without a broker. Is this true? Because I think it would certainly be convenient to use a broker, seeing as how I will be in St. Louis and my future roommate who lives in Sunset is still in school, but frankly I don’t think I can afford it. Does anyone know of any cheap broker options?
Also, this blog is really informative and helpful and I just wanted to thank all those participating!
Comment by Kelsey Morrison — November 5, 2007 @ 9:09 am
Kelsey - I don’t recommend using a broker. There are plenty of three-bedroom places on craigslist.
Comment by Brian McKenzie — November 5, 2007 @ 2:32 pm